An SSL certificate acts as third-party verification for a website’s security. It verifies the strength of the Secure Socket Layer encryption used when a user connects to the site and connects that encryption to the organization or individual that owns and maintains the website. SSL certification and validation are a necessary piece of web security for any business that collects information from its users.
Different SSL certificates provide different levels of security, depending on the level of protection and security features your website and its users need. You may be familiar with visual elements such as Site Seals, the HTTPS:// protocol appearing in the URL, but there are less-visible functions that help protect your website and visitors.
No matter what level of security you choose, your users will recognize that your site is safe, and that leads to greater trust in your brand online.